Success Road

Welcome to Success Road Podcast. Today’s episode features Brent Magnussen. Brent is an avid practitioner of Brazilian Jiu Jitsu, an accomplished cook, a speaker, and the author of the book Roger Up: The Mission Ready Blueprint to Crush the Morning, Own the Day, and Be the Best Version of You

Brent is also one of the board members of the Resilient Warrior Foundation which serves United States veterans, and first responders who suffer from post-traumatic stress. This organization provides scholarships to study the art of Brazilian jiu jitsu in the Academy of their choice, anywhere in the United States. Brent is a veteran and also an avid practitioner of Brazilian jiu jitsu. 

Benefits of Brazillian Jiu-jitsu  

When someone is a member of the military, you are constantly in high stress situations. From the first day an individual arrives at basic training, people are screaming at you at four in the morning to get up and do a bunch of pushups. And they're spraying you with hoses and whatever else. Not to mention the verbal assault you take for a couple of months. As a result, individuals learn very quickly how to deal with stress. Once you’ve been in the military for an extended period of time, you get used to it. Then, when you leave the military, you're no longer in a constant state of stress. Many people have trouble coping with the difference in lifestyles. 

What Brazillian Jiu-Jitsu does is it provides you the opportunity to use stress in a safe environment. This allows the veteran to relearn how to manage stress. When you go through hard situations, you learn how to manage them. This approach transfers over into your work life, into your relationships, and into everything you do. You learn how to become a better person, and you get your confidence back.  

A Real Life Example

Brent mentioned his daughter is nine years old. And when she gets older, she's very likely going to be a smaller person as her Mom is five foot tall. I don't think Emma's going to be much over five foot, four or five foot five, 105 pounds. And God forbid, someone, some guy tries to attack her or hurt her.

Since she has been trained in jiu-jitsu, she's going to know exactly what to do. When she's on her back and having to deal with an aggressive person, she's going to know what to do. When a bully confronts her, she's going to know how to use her words first, because she's going to have that extreme confidence that if it does get physical, it doesn't matter if. 

Establishing A Morning Routine

 Brent came up with the Zero Five Thirty Blueprint. First, he gets up at 5:30. He says the key is getting up at the same time every morning. He says to never use the snooze button. The first thing he does is smile. Then he does a hundred pushups. He smiles because it tricks his body and gives him the right mindset. Then he gets up and makes the bed. Then he drinks sixteen ounces of room temperature water. Next he does some quick diaphragm breathing and goes for a walk. And after his walk, he takes a cold shower. 

In the rest of the podcast, Brent shares more information about Brazillian jiu-jitsu, morning routines, the benefits of water, and more. I encourage you to listen to the entire podcast. Special thanks to Brent for being on Success Road. 

Direct download: sr426.mp3
Category:Self-help -- posted at: 1:00am CST

Today’s episode of Success Road features Eddie Maalouf. Eddie is an entrepreneur and marketer at brilliantmarketers.com 

Eddie’s Personal Story  

In college, Eddie would skip classes and go out start his own businesses on the side. He always had the idea of starting his own business. Once he graduated college, he worked for a fitness company and became the number one salesman. But once he realized he had reached the top spot, he decided to quit his job and work for his father for a flat rate plus 20% of any revenue increases in his father’s business. During that time, Eddie realized like the wonders that marketing actually does for a business. Since then he expanded by starting a team and building an agency.  

How To Push Past Barriers and Limits

Eddie sees three challenges that are common to most businesses. The first challenge is when people are making money, and they're often self employed, and they don't want to hire. They want to see how much they can make without having to hire someone. But then there comes a point where you need to hire someone. 

In some cases, there are people that are ineffective in their company, that aren't doing the job. When you fire them, you notice that your efficiency as a company still stays the same.

Eddie says, “I'd rather own half of a watermelon than an entire grape.” This is why mindset is so important when looking at a business. In order to get to that kind of watermelon point, you have to build the team around you to take care of other things.

The second challenge is marketing. Eddie says the biggest growth in every business that he has seen comes from a really good marketing campaign. So that is usually the bottleneck. And when that campaign works well, it often leads back to the first challenge with hiring. 

The third challenge is that owners need to invest in themselves and their own mindset and personal development.  For example, if all someone’s friends make $10,000 a month and they make 20,000 a month they think they're a success. But you know, if you actually said that at the wrong table at a restaurant, you realize all those people are making a million dollars a month. All of a sudden, that whole mindset that you had your whole life just kind of comes crashing down. 

How To Start Hiring People 

The first step is recognizing where you need employees. When a business owner hires someone to do one or two jobs that take the most time out of your day, you'd be surprised within a month, they probably are doing that job better than the owner, because that is that they do that from nine to five every single day. 

Once Eddie realized this, he became more comfortable hiring and like losing money for a month, knowing that next month, this person on my team is going to be able to generate that revenue back and make even more revenue in the future. 

Eddie says that it is also important to know that not everyone is going to have the same vision as the owner. And they're not going to understand what metrics are important and what standards the business owner has. That’s why it is important to use KPI’s, or key performance indicators, on paper for each position. 

I learned a lot from this interview and I wanted to mention that Eddie’s course is available at brilliantmarketers.com. This program primarily teaches business owners how to learn online advertising. I recommend checking it out. 

Thanks so much for listening to Success Road, and special thanks to Eddie for being a guest. 

 

Direct download: sr425.mp3
Category:Self-help -- posted at: 1:00am CST

Welcome to Success Road. Today’s episode features Brad Hart. Brad is an entrepreneur and author who has a lot of experience building mastermind groups. This episode will focus on how masterminds work as well as the benefits of joining a mastermind. 

What Is A Mastermind? 

Brad says that a mastermind is made up of 8 to 15 people that are seeking clarity and accountability. Masterminds are also about getting the support you need in a trusted environment, which gives you the leverage you need to overcome any challenges, stay engaged in your business, and also achieve your goals. 

The main difference between a mastermind and group coaching is that the facilitator of a mastermind isn't necessarily the guru or the expert. There might be several experts in the group. And there might be multiple solutions that different people are looking for. But generally, a mastermind member comes with the expectation of getting what you came for, but also a whole lot more. Each member learns from the experience and the hot seats of the other people that are in the group. 

Brad says when he runs a mastermind, he loves for them to be intimate, and he wants each member to get at least 10 to 15 minutes on the hot seat. The hot seat gives every member the clarity that they need to make the breakthroughs that they need to move forward in their business. 

Different Levels of Masterminds

There are free masterminds and there are also masterminds that cost six figures a year to participate in the group. Brad encourages everybody to not compare themselves to others, but rather to focus on their own growth. One of the really cool things about mastermind groups is that there are different shapes and sizes. Brad has been a part of 30 now. He has participated in free ones to high-ticket masterminds with well-known entrepreneurs like Richard Branson, Neil Strauss, and Tim Ferriss

Just One Word Makes A Big Difference

Whenever Brad talks about the price of masterminds, he looks at it as an investment. He does not look at it as a cost. He says, “It's only a cost if you don't get something out of it.” The reason he joined masterminds is to be connected to the people that can solve the problems that I have. And this mindset propels Brad forward. Brad doesn't look at a mastermind as a one time event. Rather, a mastermind is an ongoing process. Just as you don't shower once and expect it to work forever. You don't brush my teeth once and expect it to work forever. You need to keep intentionally participating in these activities.

The Next Step For Your Journey

Brad recommends that everybody start with his book, 8 Minute Mastermind. He also has a podcast with the same name that you can check out here. Brad is very passionate about masterminds, and I know they can be very beneficial too. I hope you’ll consider joining one or starting one as you move forward. 

 

Thanks to Brad for being on Success Road. 

Direct download: sr424.mp3
Category:Self-help -- posted at: 1:00am CST

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