Mon, 26 October 2020
When you’re starting or growing your business, it is extremely helpful to get outside help. Specifically, I’m referring to help in the form of coaching, consulting, masterminds. Of course, you can (and probably should) get some help on regular daily tasks, especially when those tasks need to be done, but take your time and focus away from the most important and revenue driven tasks.
Last week on the podcast, I shared an interview I had with Matt Clark. It was a fantastic interview and gave me some really great takeaways and things to think about. After the interview, he ended up giving me a spontaneous coaching session. I’m going to share that part of the conversation with you, and it picks us right after we ended the official interview. If you didn’t listen to that episode, you’ll definitely want to go back and listen to that conversation first - this episode will make more sense.
After the conversation I had with Matt, I also started working with a business coach, who agreed with what I needed to work on. In order for me to really hone in on what my offer is and how to present it, I needed to get clear on who I wanted to serve. So I started to delve into who my target audience is and create a specific avatar. His name is Anthony. I loosely based him on one of my clients that I absolutely love working with. I’m currently working on my offer - as Matt plainly told me - I’m too cheap and have basically positioned my service as a commodity.
Another aspect that I’m getting help to work on my business - rather than in my business - is through my mastermind group. We’ve been meeting weekly since late March of 2020, and have only missed a couple weeks. We take turns being in the “hot seat” where we can each get help in specific areas where we need improvement or to help us get clarity on what we should be focusing on. It has been very helpful for me to get this extra perspective between my business coach and mastermind group.
Next week on the podcast, I’ll be sharing a conversation with Brad Hart, and we’ll be delving into exactly what a mastermind is, different ways of doing it, and the benefits from these groups. If you think you might be interested in either getting coaching yourself or joining a mastermind group, let me know and I’d love to help you get going with either or both of these. Send me an email, email@example.com, and I’ll help you get started.
Mon, 19 October 2020
Today’s episode of Success Road features Matt Clark. Matt specializes in helping coaches, consultants and advisors get more leads. If you have a small business, you know the importance of finding new customers. This podcast episode provides valuable insights that will help you automate the sales process and find more qualified leads.
Matt started doing door-to-door sales and transitioned to online marketing. After some experience with online businesses, he realized there was a big need for finding new leads.
He wasn’t having any success with Facebook and the traditional routes to find new leads. He realized that LinkedIn gave him a platform to be able to just find and connect, and reach out to my ideal clients. He starts conversations and then converts them into customers.
The Key To Sales
Matt says one of the biggest challenges businesses face is “How do you get people interested in what it is that you're doing?” You need a message that's going to capture people and lead them to take action. Then you want to take them through a repeatable sales process. A common approach is to start off with something like a landing page where people can learn about what you do. Then people can see what connects with them and then find out more about how you can help them get results.
The best part about this approach is that it is evergreen. It doesn’t need to change. When the sales process is streamlined, businesses save yourself tons of time and even have these potential customers watch a video or take a questionnaire before anyone gets on a sales call with them. In addition, this approach provides many opportunities to scale up your business.
Finding The Ideal Client
Everything starts with your ideal client. Many business owners say that they have between two and four different potential ideal clients. But it is important to narrow it down to one person. One of the best questions to ask is “Who would you be willing to put time and energy and effort into to get on a phone call with?” Another great question to ask is ”What are the biggest problems you can solve in the easiest way?”
Matt recommends taking a look at your previous clients. Summarize how it went in words. You might say, “Okay, cool. Well, you know, I've helped five different people. Some of them were in the same industry, some of them weren't. But I really liked working with this person.” And you can start building a model around that person. Ask questions like:
And you just go and look for you to solve that one problem, and then look for more people with that problem.
Mon, 12 October 2020
Ready to boost your productivity to new heights? Today’s episode features USA Today Bestselling writer, Russell Nohelty. He is not only an author, he also runs three companies. Clearly, Russell has to be very productive. And in this episode, he’s going to share with you how he does it. Best of all, his approach is actually very simple.
The One Thing
Russell uses The One Thing approach which was made popular by author Gary Keller. The One Thing focuses on moving one domino or boulder at a time. If you focus your attention and energy on one specific area, you can move past the one challenge that is in your way. And then once you push that domino over, you create momentum. Then you move on to another domino. Most people don’t have one clear intention. They are just very busy. But being busy does not mean you’re being productive.
For example, Russell wanted to be a USA Today bestselling author. Not so much for the acclaim, he wanted to have this behind his name so get more clients and reach more readers. It took about two years of pushing all sorts of different boulders and working with people to push that boulder over. But he pushed that boulder down in 2018, and says that it felt great.
Another Important Approach
Russell uses time blocking during the week to take care of the tasks that are most important. Every block of time is labeled as green time, yellow time, or red time. Green time is when you are working on things that are moving you towards your goal or working with customers. Green time is when you're making money.
Yellow colored time is focused on activities that are indirectly related to Russell’s income. For example, customer service, shipping something, or doing payroll. Lastly, there’s red time. These activities have no bearing on making money. Some of these things include eating lunch, going to pick up your kids from school, or going to a doctor's appointment. While all of these things have no bearing on making money, these tasks are still essential.
Working During The Right Time
It is very important to work when you are most productive and have high amounts of energy. Russell says that while he doesn't have any kids, he has two dogs that are very, very needy. They want his attention most between about 6 am and 8 am, and 5pm to 7pm. Because of that, he knows that he is most likely to have a problem with distraction during those times. With this knowledge in mind, he does not schedule his green time during those hours.
For even more info about Russell’s approach, I recommend listening to the podcast. It’s a great interview. I’m sure you’ll enjoy it.
A Final Word
To further connect with Russell check out The Complete Creators blog and podcast. This content helps creators build better businesses and then make the best work of their life. And don’t forget to check out his author website which features his fiction work which focuses on fantasy, sci-fi and supernatural stories.
A special thanks to Russell for being on the show. I hope you are able to use some of these approaches to be more productive on your journey.
Mon, 5 October 2020
Do you want to scale up your business? Thinking about making that first hire? Today’s episode covers these topics and more. Get ready as JC Hite is going to share his story as well as some really helpful information about how to hire and scale up your business.
JC Hite started out as an entrepreneur when he was only 14-years-old, and now he leads Hite Digital as Founder and CEO. Hite Digital is all about helping digital marketing agencies scale. They provide SEO, PPC, Facebook, websites, and CRM automation for agencies. You can connect with him on LinkedIn or on Instagram.
Scaling Up Your Business
Before you start scaling up your business, it is important to take the time to consider your goals. One way to figure out your goals is to ask questions like, “What do I really want to do?” The answer to this question is key in the scalability of a business. JC’s goal is to create 1,000 jobs. That goal would give his company the ability to serve about 10,000 clients in total. So 1,000 jobs is the goal. In order to reach that goal, JC says that he knows he has to have some great systems in place.
It is very helpful to ask questions like:
And then reverse engineer your goals. But that’s not all you need to consider. There’s another important part of the equation.
Even More Than Goals
JC shares that it is also important to consider commitments. For example, what are we committed to in life? There are struggles everywhere. If you have a commitment to something, you’ll do anything for it. You’ll do whatever it takes.
It’s also important to focus on the big picture, not just the short-term. Our commitments have to be worthy. When you see people like Mother Teresa, or Martin Luther King Jr., they were dedicated to one thing. Mother Teresa was committed to helping people. Martin Luther King Jr. was committed to equality.
I want to grow my team. And whatever the reason for it, they want to grow their team beyond themselves. So how do they get started then being able to transition from working for themselves to Okay, now they're working with other people? How do they make that transition?
Learning What You Need To Know
If you are hiring other people and scaling up your business, it is essential to know the skills required for a job. If you don’t know how to do telemarketing, how can you hire a telemarketer? You hire an expert who knows a lot more than you and learn what you need to know to hire for that position.
Communication is also essential. You must improve how you communicate with other people. This takes time. You don’t want to hurry when making that first hire. Don’t hire out of desperation.
My Personal Story
I’ve heard a lot of stories of people that started some sort of small business as a kid - whether that was a bike repair business, or lawn mowing service, or whatever. I never really did any entrepreneurial things like that growing up. But I did like doing creative things and starting projects. I did do a little subcontract work washing windows for a few months when I was 22 and I looked into some sort of mail-order, work from home thing - from my lack of descriptiveness with this, you can probably tell that it never worked out.
My first stint into entrepreneurship was in 2010 when I landed my first web design client. At the time, I had worked at 2 different churches - almost full-time work for part-time pay. For a couple years, I also worked a full-time job to compensate for the lack of money. But that first web design client gave me the idea that I could create my own business to provide the income I needed while still maintaining a level of freedom - both location and time freedom.
Now, I have moved away from web design and into podcast production, but, 10 years later, I am now fully self-employed.
A Final Word
JC highly recommends the book Entreleadership by Dave Ramsey. He even says it’s the very best book available on being an entrepreneur. In fact, every new team member on his team is required to read it. I love the book too, as Dave Ramsey’s principles helped me pay off my first home.